As a Sr. Art Director there, I managed a creative team that created the social content for Live Nation's North American Concert branch, which puts on over 30,000 shows and 100+ festivals every year.
We made an assessment of the current creative and kept what worked, and overhauled the rest to create modern aesthetic for viewers to get the essentials quickly and effectively.
We also re-designed their branded content series to better reflect LN as THE place of anything concert related. Building a style guide to use as a roadmap for creating engaging, and unique content.
