For J Balvin’s first US tour, Live Nation wanted to surprise him with a takeover in Times Square. Working together with his team, and Friends With You, a fine art collective with the sole purpose of spreading the positive message of Magic, Luck, and Friendship, we came up with a fun and vibrant concept my team brought to life.
Utilizing some of the characters from Friends With You to add a colorful vibe, the whole experience was broadcasted through Live Nation’s instagram and Facebook pages as well as J Balvin’s and Friends With you social channels.
