Northwind is a Swedish tele-dermatology start-up changing how chronic skin conditions Psoriasis and Atopic Eczema are treated. I was brought on board to bring their branding campaign to life.

Collaborating with their CD to translate their print graphics into motion, I put together a motion language guideline that we used to quickly iterate different combinations of copy, image, and illustrations. The result was a fun and engaging set of 7 videos that were used across their social channels to help inform their audience of this new way to treat chronic skin conditions.