The iconic band KISS wanted to go bigger than ever to promote their End of the Road World Tour by invading Times Square and becoming larger than life. My team came up with a concept of igniting Time's Square and engulfing New York with KISS. I guided and mentored the team to give them the opportunity to flex their creativity, while making sure the project was on brand and all the deadlines were met. The motion video went on 4 different building and took up 15 screens.
